Promo SAGA

A successful white-labeling development story

Mobile Technology

Loyalty program platforms have had massive growth with the new technologies arising. Customer-centric is the approach to building trustful connections between businesses and customers.

Technology enhances the ecosystem by creating new pathways to develop powerful tools that help the companies and the customers develop a win-win relationship.

The context

Upstream System is a leading mobile technology company that is pioneering digital acquisitions and sales across every mobile channel available to increase loyalty and engagement, bringing more customers and increasing their interactions.
Promo SAGA is a web-based app that engages users with gamification and loyalty strategies.

Based on storytelling, the users will experience different challenges and win the game according to a reward system. The users are going to register themselves and pay a subscription fee.

The challenge & key requirements

Develop a white-label app that is going to be customized by any mobile network operator (MNO)
The white labeling concept allows MNO users to customize the app easily
Build a web-based app that uses gamification and loyalty strategies to
engage users

Our objectives

Create a foundational product that can be rebranded and customized that involves concept, storyline, and mechanism
Ensure clean and modern user interface with an emphasis on assuring the best user experience
Build an actionable roadmap within the 4 months deadline given

Our approach

The white-labeling project was a challenge and also a great
opportunity we took up.

We started defining our scope of work, doing the research, and coming up with an accountable step-by-step approach, easily measurable. Therefore, we ensured our communication with the client was properly managed and the expectations were agreed upon for both parties.

We developed the web app and the CMS from scratch, considering the long-term objectives: clean and neat documentation, high levels of scalability, long-term maintenance, Upstream Payment Gateways integration, launching the first branded version of the white label product ready to ensure a 1M database of active users.

Core Team


Project Manager


Creative thinkers


Highly-Performing Developers


QA Tester

Deliverables & Technology Stack

Technology stack (mobile & backend)

React.js for web app
Integration with Upstream custom API for eligibility and payment
Push notifications with Firebase
REST API for Front-end / Backend communication.
Laravel 8. x
Vue.js for the CMS front-end
MongoDB and MySql with data encryption
Custom REST API developed over Laravel
Custom Admin Panel developed over Laravel

The results


Successful launching of Promo 3.0 whitelabeling web app

MVP Development

Acknowledged MVP by launching the first version of a branded product of an MNO


Client implemented successful business strategy, launching branded apps with 4 different operators from 3 continents


Over 2M active users on all the apps launched


Key learnings

White-labelled development is like building a mousetrap from scratch. You have to work pretty hard to make the thing snap when it is supposed to snap.

Even though white-labeling has its advantages and disadvantages, our team managed to properly communicate the pros and cons of our client’s decision. We considered all the criteria that needed to be balanced and helped our client to make a decision based on informed technological solutions and options.
It is essential to choose the right development partner wisely as the quality of the code will depend on the reputation of that company. We committed to this partnership with a great sense of responsibility that turned into a prosperous collaboration and an exciting journey with our client.
Tech business is made easy through informed digital decisions.

Are you ready to be part of our journey?