The mobile gifting niche is continuously expanding, and the players are upgrading the online shopping experience to be even more convenient to help consumers to gift with less effort. PRSNT, the UK-based startup, launched its gifting 2.0 services, which enables people to purchase gifts for anyone in their contact list.
PRSNT works by highlighting a list of curated gifts from both local and international retailers and brands. To begin, a user simply chooses someone from their contact list, then browses through the different categories to find an appropriate gift.
Finally, all of his gifts are delivered instantly and arrive digitally wrapped for the receiver to scratch away and reveal what’s inside. PRSNT key partners: Amazon, Asos, Deliveroo, Uber, Costa, Starbucks, M&S, Sports Direct, and The Body Shop.
When the client contacted CODESILK, they were operating with a 60% functional MVP, built without documentation. The start was even more difficult because of the lack of a rock-solid roadmap and unclear requirements and outcomes. We were brought in after the other company could not meet the client’s expectations.
Because of the tight deadline, this project demanded careful planning and procedures.
The Analysis and Planning reflected the process of reverse engineering within the existing tech stack to determine flows, data structures, and functionality. Also, our team ensured a clear audit to identify the weakness and serious threats we need to handle:
Within this phase, PRSNT documentation and the action plan were an absolute focus for the CodeSilk team to effectively serve the scope of the project.
What most people do is they either decline the project or they are not willing to re-adjust their approach, or action plan. Most of the time, that leads to more complex situations turning the projects into non-functional final results.
Setting up and acknowledging clear milestones in the first phase, not only helped us to follow a structured plan of actions but also empowered us to properly handle risk management.
Delivering high proficiency results required a high performing team and technology stack.
The architects of our software team created an ecosystem that satisfies both needs. By utilizing cloud servers, scalability demands for both the application and database are met at any time. We consider proactive monitoring essential for the project’s success. Reductively, our well defined maintenance process and our established monitoring systems allowed us to be one step ahead and offer a seamless experience to the end customers.